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Original Shrinkwrapped Packages and Manuals for Sale
Believe it or not, I have a few original, shrinkwrapped packages of Spontaneous Assembly for sale. I've been carrying these around since 1993, and I'm finally selling them. Original shrinkwrap, registration card with reg key, full printed manuals (cloth bound soft cover, lays open flat on deask). SA 3.0 or SA C/C++ 3.0. Original 3.5" diskettes, backup CD ROM included. First come first served.
Paypal accepted. Contact me at kevin@kevincrenshaw.com.
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| This award-winning code library put the power of assembly language at the fingertips of high-level-language programmers. It sold more than 20,000 units over three years. As the founder of Base Two Development I designed the initial product, established the initial marketing direction, oversaw the ad production, wrote ad copy, and did much of the programming for the first release. Meanwhile I hired, trained, and directed a team of employees to share and assume these and other responsibilities as the company expanded. Customer Reaction |
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Innovative Direct Mail Campaign Our customers rarely purchased through retailers, so we carefully tested
different sales approaches and price points. Most effective was a combination of print ads
at a high retail price (to establish product awareness and value) followed by information-rich direct mailers offering a large discount
(to close the sale). I did the design, copy writing, and production of this unique direct
mail piece. Printing cost: 15 cents each. Effectiveness: 1.5% to 4% sales
rate. |
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| Trade Journal
Advertisements Selling to a technical audience was a
challenge. Ads had to be designed and written by someone who understood programming as
well as sales and marketing. Comfortable in both worlds, I produced the first two ads
below and was responsible for the concept of the third one. |
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Product Reviews The critics loved Spontaneous
Assembly almost as much as the customers. Here are some typical product reviews: |
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